With the recent developments in the economy, many owners of car wash systems with emphasis on cost-effective ways to attract new customers and keep existing ones. There are several strategies that can be used in marketing or promoting a car wash . Most homeowners are familiar with banners , posters and advertising in the newspaper. But community involvement, customer appreciation , product education and face to face are also great ways to market.
SUPPORT wash your car WITH signs and banners
Banners are an inexpensive way to get a new message. For example , as an owner , it is your responsibility , the addition of a wax polish to a high-end triple - foam Bay to promote automatic or self-service bays. A Banner 3 'x 8 ' Vinyl can be as little as $ 150. Depending on the complexity of the company logo and graphics , in addition to scale these costs. Continuing with something simple - for example, " our new triple - Foam Polish " - and the use of a three or four colors costs about $ 200 per banner.
What is a flag that companies will increase ? The news of a banner attracts attention and generates interest of consumers, especially when potential new customers to spend. If the current position , they do not support the function are highlighted in the banner be intrigued to try it . Properly place the flag is critical. With more potential customers passing by seeing the new flag as possible is the goal.
SELF -SERVICE Washes
Existing customers would both educate adequate signage and marketing of the service selection bay. Self-service car wash must have placed the following characters in each field.
First Primary signage should be user menus . The menu should apply a brief description of the products and how the products .
Two . Secondary signs new teams have been added , such as a dryer in the bay , triple foam polish, and tire wear will be emphasized . Based on the number of functions that the user menus will range from $ 50 to $ 125 per bay range in cost . Secondary characters such as triple - foam polish and tire dressing range from $ 20 to $ 35 per sign. Note that excessive use of signage in their bays can be confusing for customers.
It can be overwhelming to see a client when pulling into a bay , the entire wall covered with different signs . In addition, customers can not be seen in the position changes or new products. During the installation of new signals or marketing statement , review of existing signs , determine the meaning of each , and if one of them could be eliminated. Remember , the goal is to market and promote the new features and / or changes.
IN - BAY automatic washing SYSTEM
Within the automatic bay , some areas of opportunity . The proper use of banners, menu boards and signs WindMaster help increase can adjust the volume of washing and average ticket prices. As in the case of self-service car wash at any time a property as a year-round protection Admitted - Ant, wheel cleaner , polish or triple - foam sure you create banners for conscious customers and depend exchange. Also be sure to place the flags in a visible location to customers over.
Define your car wash packages presents another chance. A menu board , to help customers understand the differences between each package. If the customer does not know what the advantage of the high-end package , he or she will not be willing to pay for it. If the customer stopped at an ATM and go to this menu (bottom left) , which information is available to be the right choice ? Looking to the next menu (bottom right ), you can see that each wash package is clearly defined.
Customers can see what the top package to offer that they made it possible to make an informed decision . This not only promotes a higher average ticket , but also repeat business. Customers get what they expect and do not let yourself feel deceived washing .
Ideally, this menu should be attached to or printed on a sticker for your ATM. Other options include printing the menu as an insert for a sign holder WINDMASTER driveway or wall mount unit . Select the option that . The menu to the nearest ATM and customer perspective Saves area
EDUCATION TEAM CAR WASH
In recent years, the auto industry - service has many improvements to seen the look and function of the car wash meter boxes specially . Boxes as standard eight meters are replaced with 10 and up to 12 functions. The boxes are put credit card readers , bill acceptors and fleet card systems. Really know , given the size of these changes on the computer , not the customer how to use them correctly ? More importantly, do not understand their benefits ? As an owner , what to do to market changes and to promote ?
SELF -SERVICE CAR WASH SYSTEM
Many homeowners spend countless dollars to upgrade equipment at the sites , but too short in educating the customers face to face . If customers do not understand the changes , it will be less likely to try them. Even with the sign with instructions , a small number of customers is to avoid new products. This is a great opportunity to educate and develop personal relationships with customers.
It can be a bit of sound, but the time spent in washing to educate customers about product benefits and the proper use , is priceless. For example, an owner of the wash to spend money to upgrade your package to include Drying Systems Bay -bay. Install units , signs with directions , and months later you feel bad because you do not see higher profits as advertised. Where did it go wrong? Also, do not underestimate the advantage of entering a bay and drop a few coins in the meter box to demonstrate the proper use and function of a new product. The time to the physical education of your customers is devoted to the time that future equity. Not to mention, as the owner of a self-service , while the goal is the customer to sell. Most of the features used in each visit , more time in the bay - and thus increasing sales.
IN - BAY Equipment Manufacturing
With automatic in the bay , the task is more difficult. It never hurts , but to help customers evaluate their choice while waiting in line. Offering a free upgrade to the next or the best package available . Note the differences between the packages and why get value of the top of the package . With the current state of the economy customers more interested in will be their vehicles. Explain how packets washing high-end to maintain the surface of the car is a must.
CAR WASH Customer Review
Another easy way to get your laundry is a promotion of customer appreciation event. This annual event is to thank regular customers are focused on trying to attract new customers. Typically, the events during the weekend and offer customers low prices wash instead . Be sure to provide refreshments such as soda, popcorn and hot dogs. Not to complicate the event , just keep it simple and focus on face -to- face with customers and show your appreciation.
STOCK CAR WASH COMMUNITY
Many get car wash owners to engage with their communities. Participation in groups or local Rotary children can help promote the flushing by the club . Committed to long-term customers are often in local fundraising group involved . The association with these groups can help drive normal labor . People are willing to those who help back to the community. Volunteering a wash a local fundraising is a diamond in the rough . In the short term it is possible that a decline in the wash a few dollars for chemicals and associated costs . Long-term fund-raising will be based on new customers who have not tried under normal circumstances , wash . Secondly, you support a good cause and help the community . With economic times, it is as hard as it is to their community to go a long way toward increasing business and build a loyal customer base.
Marketing a self-service , will continue to develop an automatic car wash as new washes itself , parts, systems and services are introduced and new conveyor technology emerging. In this article we have only scratched the surface of this topic powerful and widely discussed . At the end of the day , each opportunity and effort is put into promoting and marketing your washing a good investment.
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